Ideas. Identity. Influence.

I help brands define who they are, sharpen their positioning, and turn their vision into purposeful stories that move people.

fashion • beauty • luxury • health • wellness

Let’s get personal.

I'm a creative, a strategist, and a storyteller with an editorial eye. I love digging into a brand's DNA to uncover what makes it distinct, define its voice, sharpen its identity, and shape the stories it tells. I bring ideas into focus and turn them into thoughtful, distinctive creative that captures attention, builds connection, and gives people a reason to care.

From brand strategy and creative identity to content, campaigns, website copy, and social storytelling, I bring clarity, character, and purpose to every touchpoint.

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Call me the content queen.

With 20+ years as a journalist, editor, and storyteller covering fashion, beauty, wellness, and food and drink for leading publications, I know how to find the story worth telling—and how to tell it in a way that makes people want to listen, read, and look closer.

I bring that editorial instinct to content strategy, uncovering what makes your brand distinct and what your audience actually cares about. From defining your content pillars to building a purposeful editorial plan, I create stories that engage your community, establish authority, and give people a reason to come back for more.

(And no, you don't have to call me Your Highness.)


Crown your content

Brand clarity. Creative ideas. Meaningful impact.

  • Industry expertise

    Fashion, beauty, luxury, lifestyle, health, and wellness—with an editorial eye and a brand-first mindset.

  • What I do

    Brand strategy & positioning, creative strategy & integrated campaigns, messaging & identity, content strategy & editorial, omnichannel execution.

What my collaborators say.

  • “I worked with Marilisa during my eight years managing product marketing at Diesel. Over our collaboration, she worked on basically everything—from collection descriptions, new product names, taglines, and packaging to newsletters. You name it, she’s done it. I would recommend her to anybody looking for a great copywriter.”

    Diana Tessarolo, Global Product Marketing Manager, Diesel S.p.A.

  • "Marilisa brings a wealth of editorial experience across different industries and top companies. She understands the complexity of brand positioning and the nuances of speaking to different category audiences, and translates this to all her deliverables for consistent brand voice. She approaches every assignment with curiosity to ensure she understands your business and marketing objectives. And masters the details of writing succinct, potent, and ownable copy. Marilisa is also a strong all-around technical writer with a penchant for creative strategy."  

    Renata Salazar-Costa, Focus Category Social Team Lead, eBay