Hi. Thanks for stopping by!

I’m a copywriter and content creator with decades of experience writing fashion, beauty, luxury, and lifestyle content of all kinds. Social posts? Check. Marketing campaigns? Check. Scripts? Check. Blogs, newsletters, case studies, websites, bios? Checkcheckcheckche… You get the picture.

My roots are in journalism, where I started as a fashion editor in New York before heading back to Toronto (my hometown) and writing for Canada’s most prominent publications and outlets, including The Globe & Mail, Global News, ELLE Canada, Châtelaine, FASHION Magazine, HELLO! Canada, Maclean’s, and others.

But because I’m not happy unless I’m writing 24/7, I was also providing branded creative copywriting services for fashion and lifestyle brands at the same time. My clients included Diesel, Timberland, Expedia, HBC, Holt Renfrew, Geox, Lotto, and Anfibio Boots.

Eventually, I decided to make copywriting my full-time bread-and-butter and joined the team at eBay Luxury, where I wrote, edited, and managed all the copy for the watches, handbags, and jewelry categories. That’s also where I earned some of my more impressive awards, including a Cannes Lions for the eBay x Vogue Twiggy Full Circle campaign.

After more than two decades in the writing game, I can tell you that storytelling is my superpower. There’s nothing more enjoyable or rewarding than getting in the weeds of a brand, learning its DNA, and using that to craft a message that resonates, inspires, and yeah, maybe even changes a life or two.

Oh, and, I also wrote a book titled Instant Expert Lingerie (Le Snob Lingerie in Europe), that’s an expert guide to appreciating and buying luxury lingerie. Because life is just better when you’ve got some fancy pants.