eBay Fashion & Luxury

Copywriting and editing for all eBay luxury categories, including watches, handbags, and jewelry. Ideating, pitching, and editing video concepts, including script writing. Crafting brand messaging for low- to full-funnel fashion and luxury marketing campaigns. Steering all copy across social, print, and on-site for eBay x Vogue partnership—including the Twiggy Full Circle campaign, winner of the 2024 Cannes Lions Luxury & Lifestyle Award. Overseeing external agency work comprising on-site assets and video series ensuring continuity of brand voice and messaging.

Organic social

eBay x Vogue

Brand partnership with Vogue creating original paid and organic content for The Met Gala and Vogue World for social, print, and on-site ebay.com and vogue.com. Overseeing all content created by Vogue, as well as writing all content for eBay-specific assets. Reviewing and editing video content and scripts, social posts, and sponsored print content.

eBay Best in Class

Three-part social series around the theme of graduation. Featuring three social media influencers in the fashion and watches space, it depicts a classic academic debate in which the participants discuss the best luxury watches to buy for graduates.

eBay x Stoll & Co.

Three-part video series giving viewers a behind-the-scenes look at eBay’s luxury watch authenticators, Stoll & Co. The videos go inside Stoll’s facility, and focus on highlighting the expertise of the authenticators, as well as the relationship of trust they build with eBay and their buyers.

eBay Oscars luxury lounge

Social video shot at the eBay Oscars luxury lounge in Los Angeles. The goal of the video is to highlight eBay’s luxury inventory as well as establish eBay as the place to source new and pre-loved luxury accessories.

Sneakercon x @ebaysneakers Chicago

Social video shot at Sneakercon in Chicago with a focus on female sneakerheads and their take on the sneaker game, all underscored by eBay’s Authenticity Guarantee message.

Next
Next

Diesel | copywriting